High Price, Low Quality? Breaking the Myths of Indian Fashion Retail
India's fashion and clothing market is booming—with malls full of brands, sales happening year-round, and trends changing every season. But behind the scenes, the way garments are priced, designed, and sold often follows a very different logic than most customers imagine.
Based on real experiences in the market, here are key truths that every shopper (and ethical brand) should know:
1. High Price ≠ High Quality
Just because a shirt or kurta costs ₹2500 doesn’t guarantee it’s premium. Often, you’re paying for branding, marketing, or retail margins—not fabric quality or craftsmanship.
2. Retail Stores Prioritize Looks Over Longevity
Most big retail chains stock clothing that looks appealing on mannequins and racks. Visual appeal sells faster, but this often comes at the cost of durability and fabric feel.
3. Big Names Can Sell Low-Quality at High Prices
Well-known brands can get away with substandard quality simply because of their reputation. When the name sells, quality often becomes secondary.
4. Customers Assume Price Reflects Quality
Many Indian customers still associate a higher price tag with better quality, even though it’s not always true. This perception often leads to overpaying for average garments.
5. Fit is a Major Challenge in India
Indian male body types vary widely—same shoulder width, but big difference in belly size or arm length. Mass-produced fits rarely satisfy all, yet most brands don’t offer flexibility.
6. Known Brands Get Away With Poor Fit
Customers are often willing to compromise on fit if the brand is well-known. This brand loyalty overrides their comfort needs.
7. Sales Are When Most Retailers Make Money
Major profits are made during end-of-season sales. But this has led to artificially inflated MRPs so that brands can offer 40–70% "discounts" while still earning high margins.
8. We Believe in Honest Pricing
Our brand has chosen not to inflate MRPs just to run discounts. It’s a bold and risky move, but we believe your wardrobe shouldn’t depend on waiting for sale season.
9. Fabric Education is Lacking
Most customers don’t know the difference between cotton, viscose, rayon, or blends. Brands often take advantage by using cheaper fabrics and passing them off as “premium.”
10. Manufacturing Shortcuts Are Common
To reduce cost, many brands use thinner yarn, skip washing processes, or cut corners in stitching. It looks fine at first but wears out quickly.
11. Online Shopping Prioritizes Speed Over Quality
Fast fashion platforms focus on trends and fast shipping. Return rates are high, but real quality rarely improves unless customers demand better.
12. Mass Production Doesn’t Fit Indian Taste
India has diverse style preferences—what works in Mumbai doesn’t always work in Patna. Yet many brands offer generic collections that don’t reflect regional or seasonal needs.
13. The Demand for Ethical Clothing is Rising
More Indian buyers are asking about fair wages, eco-friendly fabrics, and local sourcing. It’s slow but growing—and brands like ours are here to meet that demand with transparency.
Final Thoughts
The Indian clothing market is full of potential—but also misconceptions, shortcuts, and pricing games. At our store, we’re working hard to break that cycle by focusing on honest pricing, real fabrics, better fits, and ethical practices.
Because clothing should feel good—not just look good.
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